Innovative technologies, personal experiences or stories, world circumstances, customer’s needs…all might vary according to different industries and over time. However, especially now more than ever, as we step into a new era, creating the best possible service experience for every customer we interact with, is becoming a bigger challenge. Reaching a state of excellence, should always remain the foundation and the reason behind what every service provider do day in and day out. If you are in the service industry, or at the service of others in any capacity, whether you are an individual or an organisation, and you aspire to deliver and sustain service excellence, then this book is for you. All that Maya has learned through her academic journey and professional career in the service industry, is distilled in this book, including frameworks, tools, techniques, case studies and real life examples.