Creating Thought Leaders
Our Purpose
We help senior executives, C-suite leaders, and board-level experts turn their expertise into a bestselling book.
We help senior executives, C-suite leaders, and board-level experts turn their expertise into a bestselling book.
The traditional publishing process is very slow. It will take you 6-12 months of knocking doors to even hear back from a publisher, and the answer is usually NO! Even if you are unlucky enough to get a yes, you will lose control of your content and take home just a fraction of the books sales in income.
Simply put, that’s crazy! It’s an old and broken model.
On the other hand, self-publishing is full of trial and error, lacks credibility and the final book is like any other DIY project – never up to an international standard that is flooded with self-published work of varying quality. So how do you stand out?
Enter INDEPENDENT PUBLISHING.
We give you the best of both worlds: the credibility and quality of a traditional publisher, mixed with the freedom and cost efficiency self-publishing. With that is an added bonus of a turn-key package that can take you from paper-napkin to paperback in 3-6 months, and get guidance post-publishing as part of our global Passionpreneur network.
To become the “TESLA” of thought leaders:
Forward-thinking, must-have, and unique.
We believe that for our authors, the journey is not about the book, but rather about who they become after they publish their book.
For us the journey is not about publishing, it’s about creating success stories, week upon week.
The world today is in a critical stage of its evolution, with many challenges giving rise to amazing innovations. The people leading the next phase of history are Passionpreneurs.
A Passionpreneur is an entrepreneur of passion and purpose who want to change the world and have fun while doing it. Those who want to lead a great quality lifestyle while having an amazingly successful business. Does this sound like you? The term was first coined by The National while describing one of our co-founders, Moustafa Hamwi upon his return from a one-way-ticket to India on a soul search journey. Read the full interview here.
These are the values that drive us every day and make us the gold standard in independent publishing.
We love what we do, so we give it our all
We simplify the process, communicate clearly and do it efficiently
We learn from our interactions, and grow both as people and as a system
We deliver what we promise on-time and on-quality
Celebrate the small wins and have fun along the way
Founder & CEO
Moustafa Hamwi is an Executive Advisor, 3× Amazon #1 bestselling author, and keynote speaker. He is a member of the MG100 Coaches (Marshall Goldsmith), selected from more than 12,000 applicants.
Since 2010, Moustafa has advised boards and C-suite teams, drawing on 25+ years building and scaling organisations as a Multi-business CEO across financial services, technology, healthcare, and FMCG in the GCC, Australia, and Europe. He founded Passionpreneur Publishing to help senior executives turn expertise into bestselling books.
Head Coach
Shobha is a Creative Writing Coach.
She has been a writer for over 25 years and has authored 11 books covering fiction, non-fiction, and self-help.
Her passion is to guide and encourage authors through their writing journey.

Editorial Lead
Timothy is an editor at Passionpreneur with extensive experience across multiple genres. His skills with language have been employed by a diverse range of companies, including Porsche, Monash University, and Routledge.

Marketing Team
As part of the Marketing Team, Lolita supports entrepreneurs and experts in sharing their voice and connecting with a wider audience. With a background in Computer Engineering, QA leadership, freelance work, and practical nursing, she brings a structured and people-centered approach to her work.
Finance Team
Nesty’s passion, and love for bookkeeping keep pushing her towards new challenges and tasks that improve her skills.
She is a wife, and a mother to 2 kids, at the end of the day a tidy house makes her life complete.
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