Hanane Benkhallouk has a unique business offering. A leader in her field with more than twenty years’ experience, a transformation strategist and executive director of a sustained leadership consultancy, a woman leading the charge for adaptability in the business landscape in the UAE – she had a lot to offer. As the 20th anniversary of her time in this market approached, she found herself realising that the next step was to write a book. This would expand her reach, leave a legacy, and ensure that her message and her learnings over years in practice would not be lost. But as she sat to put pen to paper, an all-too-common pitfall lay in wait.

Writer’s block. Overwhelm. “I completely froze up,” she said.

“Wanting to write a book is just a start. I knew what I wanted to share. I knew my message but that’s only the beginning. Finding the structure to start from, I mean it’s a book at the end of the day. It’s a whole project. I knew what I wanted to write but I didn’t know where to start from,” said Hanane.

It’s a dilemma many an author has faced. When you have so much to say, where do you start? It was the same for Professor Christian Farioli – so much to say, but where do you start?

Thankfully, a chance encounter at a panel discussion held the answers for Hanane.

Starting with Structure – Just What the Doctor Ordered

For Hanane, writing a book had a very clear purpose in mind. She wanted to help entrepreneurs and business leaders find ways to remain relevant in an ever-changing world. As the COVID-19 pandemic hit, and the world of business became more volatile, complex and uncertain, it seemed more urgent than ever to get her message out into the world. But the question remained – how was she supposed to get started. A chance meeting with Moustafa Hamwi, Passionpreneur’s Founder and CEO, happened at a conference. “We were both on a panel and as I heard his story about his own book, his story his success that he achieved and how is helping other entrepreneurs and business leaders take their message to the world, I realised I couldn’t find a better partner to help me write this book. We met at a time where the idea of writing a book was there, but I didn’t know where to start. I think it was a gift sent from heaven that we met at that time.”

“As I learned more about Passionpreneur, how they do the structure, how they use the coaching to guide you step by step, it was just like they say – just want the doctor ordered.”

Passionpreneur’s world-leading system helps authors start from a point of good strategy, and then methodically and efficiently map out their book. Pair this with book coaches and publishing experts, and you almost completely eliminate the writer’s block problem. Best of all, the path to publication is clear and simple. Download your free guide today.

The Best Business Card There Is

Hanane is aware of the fact that she is lucky. “The work that I do, I strive to drive positive impact in business and society. Of course, I get paid to do that, but getting paid to do so is just the outcome. Now I don’t have to convince them so much about what I do because I have a book that shares what I do and has case studies of my outcomes.

“I aspire to do is inspire more people – In terms of return on investment for me, it is helping me inspire more people. When I go to Amazon and read the reviews, I feel more than a million dollars. When I read the reviews from readers is the biggest return on investment I could ever wish for.”

At Passionpreneur, we often say that becoming an international author gives you authority. For Hanane, this has been a massive return on investment from becoming an international author. “You might be a thought leader sharing bits and pieces here and there about the work you do and sharing at conferences, but having a book is the most credible business card because you tell your story, you share your case studies, you give people a guide on how they can solve their problems.”

A Little Piece of Immortality

When you ask Hanane whether the journey to writing and publishing a book was worth it, she is emphatic. “Each of us has a story to tell and each of us wants to be immortal. We aren’t immortal as humans. But when you write a book, write your message, and put it out into the world, you become immortal. If you have a message, make sure that you don’t leave this world until you leave this legacy.”

“If you can’t write, that’s okay, that’s why there are companies and professionals who can help you like I did with this book. Just like the title of my book. These seeds will sprout and grow into blooming flowers and blooming trees and that will all be translated into positive impact.”

We haven’t seen the last of Hanane Benkhallouk. This bestselling author is just getting started.

Do you have a message to share with the world? Start your journey today.