Transcript: how important is it for an executive to become an author?
Well, I think it’s critically important, because it’s a way of, of codifying your ideas and getting them out there and putting them down in writing and. And while you can do it without the book. The book accelerates everything you make it brings more legitimacy to it, and also brings a higher level of credibility to it, and I learned this with my father when he first did his book, The Seven Habits of Highly Effective People, before the book came out, he was teaching, Seven Habits courses, really all around the world in different places, and, and that was, that was great he was known as a great speaker and thought leader on that. But once, once he put that into a book and published the book. That’s when everything changed, because it just elevates and accelerates your influence your credibility. Your gravitas, it all goes up with the publication of a book so a book is, is important, as a way of kind of codifying your ideas and you know if the whole idea of a thought leader is that you’ve got ideas, thoughts that are useful in a book is a great expression on that.